Alexander Auerbach, senior counselor, has been affiliated with FolFry since 1998. He is an experienced writer, editor and publisher with a strong background in business and technology. Additionally, he has a comprehensive knowledge of the media and a network of relationships among print and broadcast journalists.

Prior to entering the public relations field, Auerbach held senior management positions at two Los Angeles-area magazine publishing companies. During his tenure he had direct responsibility for the editorial content and commercial success of more than a dozen business and special interest magazines.

Earlier in his career, Auerbach was a leading Southern California business journalist, working as a senior member of the financial news staff of The Los Angeles Times for more than a decade.

Before joining The Times, Auerbach was a member of the financial news staff of The Boston Globe, where he covered business and financial news in addition to technology companies. Other work as a correspondent included writing for such publications as the Economist of London and the United States Information Agency.

Auerbach earned a B.A. degree from Columbia University and a M.B.A. from the Anderson Graduate school of Management at the University of California, Los Angeles.